Chapter_15_Glossary

Chapter_15_Glossary - Chapter 15 Glossary atmosphere the...

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Chapter 15 Glossary atmosphere the overall impression conveyed by a store’s physical layout, decor, and surroundings automatic vending the use of machines to offer goods for sale buyer a department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel category killers specialty discount stores that heavily dominate their narrow merchandise segment chain stores stores owned and operated as a group by a single organization convenience store a miniature supermarket, carrying only a limited line of high-turnover convenience goods department store a store housing several departments under one roof destination stores stores that consumers purposely plan to visit direct marketing (direct response marketing) techniques used to get consumers to make a purchase from their home, office, or other nonretail setting direct retailing the selling of products by representatives who work door-to-door, office-to-office, or at home sales parties
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Chapter_15_Glossary - Chapter 15 Glossary atmosphere the...

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