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Unformatted text preview: Chapter 21 Glossary campaign management developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships compiled list a customer list developed by gathering names and addresses from telephone directories and membership rosters, usually enhanced with information from public records, such as census data, auto registrations, birth announcements, business start-ups, or bankruptcies customer relationship management (CRM) a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups customer-centric a philosophy under which the company customizes its product and service offering based on data generated through interactions between the customer and the company data warehouse a central repository for data from various functional areas of the organization that are stored and...
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This note was uploaded on 02/12/2012 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.
- Spring '08