Chapter_22_Glossary

Chapter_22_Glossary - brand owned media online content that...

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Chapter 22 Glossary blog a publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author’s entries corporate blogs blogs that are sponsored by a company or one of its brands and maintained by one or more of the company’s employees crowdsourcing using consumers to develop and market product earned media a public relations term connoting free media such as mainstream media coverage location-based social networking sites Web sites that combine the fun of social networking with the utility of location-based GPS technology media sharing sites Web sites that allow users to upload and distribute multimedia content like videos and photos microblogs blogs with strict post length limits non-corporate blogs independent blogs that are not associated with the marketing efforts of any particular company or
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Unformatted text preview: brand owned media online content that an organization creates and controls paid media content paid for by a company to be placed online review sites Web sites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services social commerce a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services social media any tool or service that uses the Internet to facilitate conversations social networking sites Web sites that allow individuals to connector networkwith friends, peers, and business associates social news sites Web sites that allow users to decide which content is promoted on a given Web site by voting that content up or down...
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Chapter_22_Glossary - brand owned media online content that...

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