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Unformatted text preview: brand owned media online content that an organization creates and controls paid media content paid for by a company to be placed online review sites Web sites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services social commerce a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services social media any tool or service that uses the Internet to facilitate conversations social networking sites Web sites that allow individuals to connect—or network—with friends, peers, and business associates social news sites Web sites that allow users to decide which content is promoted on a given Web site by voting that content up or down...
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- Spring '08
- Marketing, web sites, MySpace