9.15.11

9.15.11 - Framework of Global Marketing End IV. Marketing...

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Framework of Global Marketing Scope End Means Decision Multidomestic Global I. Theoretical Foundations II. Marketing Opportunities IV. Marketing Strategies III. Business Strategies
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Main Questions in This Module Macro Analysis -- What is the Macro Characteristics of Local Customers? Country Markets Classification Developed Markets (Ch 8) Smaller Emerging Markets (Ch 9) Bigger Emerging Markets (Ch 10) Micro Analysis -- What is the Micro Characteristics of Local Customers? Individual Level (Ch 7) Segment Level (Ch 11)
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Marketing Opportunities -- Macro Analysis ( Country Market Classification)
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DM vs. EM – An Institutional View (e.g., UN and WB)
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DM vs. EM -- A Wall Street View Financial institutions such as ING and Morgan Stanley distinguish between emerging markets (EM) and developed markets (DM), using three criteria. To be categorized as a developed country the country's income per capita has to exceed $10,000, the country has to follow a stable and responsible macroeconomic policy, and Not going to change dramatically about micro policies, how your country is going to be developed—forecast how is going to be developed down the road Are you really responsible?
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9.15.11 - Framework of Global Marketing End IV. Marketing...

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