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country attractiveness

country attractiveness - 17:14 = Where Tode

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country attractiveness  17:14 3Basic goal—country sales potential  Country sales forecasts—a chain ratio method: Forecasted country sale= Forecasted industry sales x Forecasted market share Where  Country sales is the saels of your firm in a given country  Industry sales in that country To develop an estimate of industry sales, determinants such as economic growth,  disposable incomes, social and political development, and dynamics of the product life  cycle need to be incorporated Market share in that country The market share prediction relates directly to factors such as competitive situation and  marketing efforts  The bass models  Rogers theory (60s) Factors affecting the rate of diffusion  Within a country Product-related High relative advantage over existing products High degree of compatibility with existing approaches Low complexity Can be tried on a limited basis Benefits are observed Market related Types of innovation adoption decisions (e.g., does it involve switching from familiar way  of doing things?) Communication channels used
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Nature of “links” among market participants 
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country attractiveness - 17:14 = Where Tode

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