Macro_Analysis_Smaller_Emerging_Markets_

Macro_Analysis_Smaller_Emerging_Markets_ - Marketing...

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Marketing Opportunities -- Macro Analysis (SEM)
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Outline Smaller Emerging Markets Asia Central/Eastern Europe Latin America Middle East Characteristics of Smaller Emerging Markets Implications on Marketing in SEM
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Asia
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Economic Growth http://www.ide.go.jp
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ASEAN (The Association of South East Asian Nations) AFTA (ASEAN Free Trade Area) ARF (ASEAN Regional Forum) APEC (Asia-Pacific Economic Cooperation) ASEAN Members (10): Brunei Darussalam •Cambodia •Indonesia Laos •Malaysia •Myanmar Philippines •Singapore Thailand •Vietnam Regional Trade Agreements
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APEC •21 members/countries 2.6 b people •57% of World GDP •45.8% of World Trade Source: apec.org
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Market Summary Annual growth rates between 5-10% Vietnam’s joining of WTO in 2006 Size: from Indonesia's 240 million people to Singapore's 4.5 million. Ethnic Chinese with economic leadership. Output from raw materials and apparel to technology products. Love-hate relationship with Japan: WWII vs. FDI. Nuclear Crisis in DPRK (North Korea)
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Central/Eastern Europe
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Regional Trade Agreements EU: 27 member countries in 2008
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Transition Economy
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This note was uploaded on 02/14/2012 for the course MKT 4443 taught by Professor Robertmcclaren during the Fall '10 term at LSU.

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Macro_Analysis_Smaller_Emerging_Markets_ - Marketing...

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