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mkt 4443 test 4

mkt 4443 test 4 - service standardization target research...

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Chapter 12 Adaptation Adequate services Augmented service Basic service package Concept testing Core product Core service Critical incident Desired services Expected service Franchising “gap” model global brand global diffusion global products gloalization potential heterogeneity infrastructure inseparability localization modular design moment of truth perceived service perishability progessional services regional product scale economies scope economies service delivery system service satisfaction
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Unformatted text preview: service standardization target research test marketing zone of tolerance chapter 13 brand changeover brand cycle brand equity brand extensions brand fit brand hierarchy brand portfolio corporate brands counterfeits customization dual branding endorsement brands experiential brands family brands global bran global brand management gray trade iconic brand ingredient brand knockoff local brand master brand product brands regional brands sub-brands umbrella brand...
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