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Unformatted text preview: service standardization target research test marketing zone of tolerance chapter 13 brand changeover brand cycle brand equity brand extensions brand fit brand hierarchy brand portfolio corporate brands counterfeits customization dual branding endorsement brands experiential brands family brands global bran global brand management gray trade iconic brand ingredient brand knockoff local brand master brand product brands regional brands sub-brands umbrella brand...
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- Fall '10
- Brand, basic service package, Global Brand Management, endorsement brands