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Unformatted text preview: service standardization target research test marketing zone of tolerance chapter 13 brand changeover brand cycle brand equity brand extensions brand fit brand hierarchy brand portfolio corporate brands counterfeits customization dual branding endorsement brands experiential brands family brands global bran global brand management gray trade iconic brand ingredient brand knockoff local brand master brand product brands regional brands sub-brands umbrella brand...
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This note was uploaded on 02/14/2012 for the course MKT 4443 taught by Professor Robertmcclaren during the Fall '10 term at LSU.
- Fall '10