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question 1-2 - Allison Lee 893865836 When Toys R Us enter...

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Allison Lee 893865836 When Toys “R” Us enter into the market, Japan looked very attractive for them to enter the market at the time. The Toys “R” Us was considered 50 th largest retailer in the world with almost $8 billion in annual sales, while Japan’s largest retailer, Daiei, had almost $14 billion in annual sales. With that being said, Daiei almost doubled the sales of Toys “R” Us. Shows that their market and economy is doing well and gives them the opportunity to be successful in Japan. Japan was also ranked, along with the United States and Europe, to be one of the largest and wealthiest markets in the world. There were some cultural differences that Toys “R” Us had to deal with when entering the Japanese market. The major issue that they had to deal with was the concern if they were able to handle the Japanese customers. They are known to be very sensitive, and since Toys “R” Us accustomed to the western market, whose major concern is competition with price, the Japanese customers concerns are linked with quality as well as price, equally.
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This note was uploaded on 02/14/2012 for the course MKT 4443 taught by Professor Robertmcclaren during the Fall '10 term at LSU.

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question 1-2 - Allison Lee 893865836 When Toys R Us enter...

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