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Unformatted text preview: becoming a huge part of the business evolution. 31b) (5 pts) What ideas does the article suggest to address these marketing issues 2a) (5 pts) What are the advantages of the ideas suggested? 2b). (5 pts) What are the disadvantage of the ideas suggested? 3. (10 pts) What are your alternative ideas (different from those ideas the article discussed) to address the very same global marketing issues?...
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- Fall '10
- Marketing, major global marketing, global marketing issue, multi-unit franchisees