Template

Template - becoming a huge part of the business evolution....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MKT 4443 -- International Marketing Assignment # 1 Your Section # 1 Allison Lee 893865836 Multi-Unit Franchising on the Rise
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1a) (5 pts) what major global marketing issue(s) does the article discuss? The major global marketing issue that is discussed in this article is the fact that many companies are no owned by multi-unit franchisees. As companies continue to gown in these multi-unit franchisees, and multi-concept intensifies, is it now
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: becoming a huge part of the business evolution. 31b) (5 pts) What ideas does the article suggest to address these marketing issues 2a) (5 pts) What are the advantages of the ideas suggested? 2b). (5 pts) What are the disadvantage of the ideas suggested? 3. (10 pts) What are your alternative ideas (different from those ideas the article discussed) to address the very same global marketing issues?...
View Full Document

This note was uploaded on 02/14/2012 for the course MKT 4443 taught by Professor Robertmcclaren during the Fall '10 term at LSU.

Page1 / 2

Template - becoming a huge part of the business evolution....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online