writting 2 - MKT 4443 International Marketing Assignment 2...

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MKT 4443 -- International Marketing Assignment # 2 Your Section # 1 Allison Lee 893865836 The Case Against Commodities
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1a) (5 pts) What major global marketing issue(s) does the article discuss? A major concern in this article is with commodities, a good for which there is demand, but which is supplied without qualitative differentiation across a market. Markets are afraid that, since it has happened in the past, there will be something bigger and better to take over, and push aside their merchandise. As it has happened with raw materials, such as rye, which there is now more demand for other crops, and petroleum, which was replaced by whale oil in the 19 th century, they are more concerned about the advancement in technology. Technology will make it possible to produce the same materials at a cheaper price, more efficiently and effectively. With the fast development of new technologies everyday, causes the markets to question what will happen with the production of labor. Since most of
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