FASH FORECASING

FASH FORECASING - HUEC 3043 Fashion Forecasting Where does...

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Unformatted text preview: HUEC 3043 Fashion Forecasting Where does Forecasting Start? Look around Trends start with what is going on right now Innovations are everywhere you look with most just waiting to be discovered Innovations are the start of the trend forecasting cycle Innovations Something NEW presented to the publics attention for approval and adoption Characteristics for Innovation Adoption Relative Advantage Compatibility Complexity Trialability Observability 50 100 Innovators Majority Laggards Diffusion Cycle Innovations Relative Advantage Perception that the innovation is more satisfactory than items that already exist in the same class of products Consumers are creatures of habitit must be a NEW advantage Innovations Compatibility Estimate of harmony between the innovation and the values and norms of potential adopters How well does the innovation work with consumers Have a great innovation but if it does not fit with consumersi.e. Segway Innovations...
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FASH FORECASING - HUEC 3043 Fashion Forecasting Where does...

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