LAB 1 - Fashion Forecasting HUEC 3043 Charles Freeman Week...

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Fashion Forecasting HUEC 3043 Charles Freeman Week 1 Lab
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Goal of Forecasting Predicting upcoming trends as well as fads in order to make the best buying and selling decisions Forecasts are done 2+ years in advance of buying season Used at all stages of the product development process Used by all types of retail institutions from Food to Architecture
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Types of Forecasting Monitoring Change Agents Influential agents/aspects/events of a culture/society that predicate trends or fads Targeting Innovators Demographic of consumers most likely to adopt innovative trends and fads Targeting Leaders Demographic of consumers most likely to adopt trends or fads following innovators Largest influence on general consumer acceptance
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Mapping the Zeitgeist Zeitgeist: Generally translated as the spirit of the times Encompasses the 3 types of forecasting Provides buyers a snapshot of current societal/cultural conditions Used to predict future trend directional movement
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LAB 1 - Fashion Forecasting HUEC 3043 Charles Freeman Week...

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