Worksheet_1

Worksheet_1 - CONSUMER PROFILE WORKSHEET Children's Wear...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
CONSUMER PROFILE WORKSHEET Children's Wear Store Average Age of Purchaser 30 Family Income $65,000 Average Purchase in Dollars $70 VALS Profile Cultural Implications Michael, 44, is the chief operating officer of a pharmaceutical company. He is married to Sandy, 46, specializes in adoption and family law. They have a child, Jennifer, 8, who attends private school. Both Michael and Sandy enjoy shopping. Sandy typically shops for Jennifer, who is vocal about the clothes she wears. Both Michael and Sandy look for good customer service and knowledgeable salesman when shopping. Thinker - idealistic, practical, value functionality and durability; “satisfied, mature, comfortable, reflective people who value order, knowledge, and responsibility” Joan is a 53 years old, retired high school teacher, who is married to Bob, 56, an attorney specializing in estate planning. Bob and Joan have two grown children: Deborah, age 23, and David, 28. David is married and will be expecting a baby. Joan typically does the shopping, but both Joan and Bob are more concerned that their purchases are functional and practical and less concerned with the fashion and uniqueness. Joan does like to shop at the higher end retail stores, but also enjoys a good bargain, however she does more shopping than purchasing to compare prices. Joan is very concerned that the store has good return policy when shopping Experiencers
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.
Ask a homework question - tutors are online