MIE 480 Test_2_-_Study_Guide

MIE 480 Test_2_-_Study_Guide - Strategy at Different Levels...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Test 2 – Study Guide The following concepts and their applications will be included on the test. 1. Cost Leadership Strategy a. Advantages and disadvantages b. Relationship to 5 forces and the value chain concept 2. Differentiation Strategy a. Advantages and disadvantages b. Relationship to 5 forces and the value chain concept 3. Focus Strategy a. Advantages and disadvantages b. Relationship to 5 forces and the value chain concept 4. a. Advantages and disadvantages 5. Market Life Cycle a. Stages b. Use in strategic planning 6.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Strategy at Different Levels of Business a. Industry level b. Corporate level 7. Diversification a. Types b. Advantages and disadvantages 8. Anti-takeover tactics 9. Four diamond model a. National competitiveness b. National rivalry 10. Advantages and disadvantages of international strategies a. Multi-national b. Multi-domestic c. Trans-national d. Global 11. The effect of the internet a. How it alters the five forces model b. How it enhances the 3 generic strategies c. Disintermediation and Reintermediation...
View Full Document

This note was uploaded on 02/14/2012 for the course MIE 480 taught by Professor Staff during the Spring '08 term at N.C. State.

Ask a homework question - tutors are online