CMST 1150 Test 3

CMST 1150 Test 3 - WHAT IS COMMUNICATION THEORY? 1. CT as a...

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WHAT IS COMMUNICATION THEORY? 1. CT as a term A. Def. by Ernest Bormann (umbrella term for all careful systematic and self conscious) B. CT uses social science methodology 2. The Interpretive Approach A. Rhetoric and performance studies use an interpretive approach. It’s critical (uses judgment), philosophical , and subjective B. Reality is “constructed socially and personally 3. Elements of Interpretation A. Subjectivity B. Seeks to create a particular outlook C. Study of intent and motives D. Goals: to explain and critique 4. CT as a social science perspective A. Truth as singular B. Truth is discoverable C. Truth is ultimately absolute D. Characteristics of Social Science 1. Objectivity 2. Evidence is independent 3. Outside forces contribute to human behavior 4. Emphasize testing theory PERCEIVING AND UNDERSTANDING 1. An active psychological process A. Definition B. 3 interrelated stages 2. Selection A. We construct our own experiences of events/phenomena (constructivism) B. We experience the world in a unique way and in a shared way (because of your socialism) C. Your behavior follows from your perceptions D. Why we pay attention to some things and not others 1. Inherent Selection Factors (5) (born with them) (these get your attention more than opposite)
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This note was uploaded on 02/09/2012 for the course CMST 1150 taught by Professor Jackson during the Fall '07 term at LSU.

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CMST 1150 Test 3 - WHAT IS COMMUNICATION THEORY? 1. CT as a...

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