Target Market - How to Define Your Target Market: Look at...

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How to Define Your Target Market: Look at Your Current Customer Base Who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service. Males, message is that it attracts women, you’ll be liked, nice scent Young males, average, developing, attraction, maturing, sex appeal 18-24 bring the most business, but could even be as young as 12 How to Define Your Target Market: Check Out Your Competition Who are your competitors targeting? Who are their current customers? Don't go after the same market. You may find a niche market that they are overlooking. Competition: Old Spice (has the older market, after-shave), Swag spray (younger market), Tag (similar market) other companies in the scent business starting men lines deodorant, body spray, body gels, hair products How to Define Your Target Market: Analyze Your Product/Service Write out a list of each feature of your product or service. Next to each feature, list the benefits they provide (and the benefits of those benefits). For example, a graphic designer offers high quality design services. The
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This note was uploaded on 02/10/2012 for the course MKTG 101 taught by Professor Shell during the Spring '11 term at Antelope Valley College.

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Target Market - How to Define Your Target Market: Look at...

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