Unformatted text preview: Managing cultural diversity can provide a competitive advantage by the following: (1). attracting new employees and the retention of existing employees - if a company has a good reputation regarding hiring women or other diverse people, they will attract new employees and retain their old ones. (2). encouraging their employees to be creative and hearing their ideas - lots of great products and technologies have come from within a company from its employees. (3). cost could also be an advantage - if cultural diversity within an organization is managed right, you can save time and money in recruitment and turnover cost. (4). marketing can greatly improve - Getting insight and cultural sensitivity that member with roots in other countries bring to the marketing efforts should improve the impact of companies marketing strategies....
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This note was uploaded on 02/12/2012 for the course MANG 630 taught by Professor Dr.piper during the Fall '11 term at Alcorn State.
- Fall '11