CH01 - CHAPTER 1 CREATING CUSTOMER RELATIONSHIPS AND VALUE...

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Unformatted text preview: CHAPTER 1 CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) How Do College Students Study? A New Product Challenge for 3M (pp. 3-5) 1 2,3 4,181 What Is Marketing? (pp. 5-9) 9,13,17,18, 182 5,6,7,8,10,11,12,23,24,25, 26,27,28,29,31, 183,184,185 14,15,16,19,20,21,22,30, 32, 33,34,35,36, 186 How Marketing Discovers and Satisfies Consumer Needs (pp. 9-14) 49,51,52,56,63,64,65, 66,77,78, 188 37,38,39,41,42,43,46,47, 48,53,79, 187 40,44,45,50,54,55,57, 58,59,60,61,62,67,68, 69,70,71,72,73,74,75, 76,80,81,82,83,84, 189 The Marketing Program: How Customer Relationships are Built (pp. 14-17) 85,89,97, 192 87,88,93,95,96,98,99,100, 101,102, 191,194 86,90,91,92,94,103,104, 105,106, 180,190,193 How Marketing Became So Important (pp. 18-22) 109,113,114,120,125, 127,131,136,137,138, 139,140,141,142,148, 149,152,153,156,157, 159,163,169, 196 , 197 , 198,202 108,111,115,116,118,119, 121,122,123,126,129,130, 135,143,144,145,146,155, 195,200,201 107,110,112,117,124, 128,132,133,134,147, 150,151,154,158,160, 161,162,164,165,166, 167,168,170,171,172, 199,203 Video Case: 3-Ms Post-it Flag Highlighter: Extending the Concept (pp. 24-25) 173,174,175,179,177 178,179 Note: Bold numbers indicate short essay questions. 1 CHAPTER 1 CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING Test Item Table by Learning Objective and Level of Learning Learning Objective Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Define marketing and identify the requirements for marketing to occur. 9,13,17,18, 182 5,6,7,8,10,11,12,23,24,25, 26,27,28,29,30, 183,184,185 14,15,16,19,20,21,22,30, 32,33,34,35,36, 181,186 Explain how marketing discovers and satisfies consumer needs. 1,49,51,52,56, 188 2,3,37,38,39,41,42,43, 46,47,48,53,173,174,175, 176, 187 4,40,44,45,50,54,55,57, 58,59,60,61,62, 178,180,189 Distinguish between marketing mix elements and environmental forces. 63,64,65,66,77,78 79, 191 67,68,69,70,71,72,73,74, 75,76,80,81,82,83,84, 190 Explain how organizations build strong customer relationships and customer value through marketing. 85,89,97, 192 87,88,93,95,96,98,99,100, 101,102,177, 194 86,90,91,92,94,103,104, 105,106, 179,193 Describe how todays customer relationship era differs from prior eras oriented to production and selling. 109,113,114,120,125, 127,131,136,137, 196 108,111,115,116,118,119, 121,122,123,126,129,130, 135, 195 107,110,112,117,124,128, 132,133,134 Explain how marketing creates utilities for consumers....
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This note was uploaded on 02/11/2012 for the course MGMT 000 taught by Professor None during the Spring '11 term at DeVry Fremont.

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CH01 - CHAPTER 1 CREATING CUSTOMER RELATIONSHIPS AND VALUE...

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