CH02 - CHAPTER 2 DEVELOPING SUCCESSFUL MARKETING AND...

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Unformatted text preview: CHAPTER 2 DEVELOPING SUCCESSFUL MARKETING AND ORGANIZATIONAL STRATEGIES Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Ben & Jerrys (pp. 26-27) 1 2,3,4,5 Todays Organizations (pp. 28-30) 7,8,9,10,11,12,13,14,15,19, 21,24,27,28,29,31,32 6,17,20,22,25,26,30,33,34, 35,36,37, 187,189 16,18,23,38, 188 Strategy in Visionary Organizations (pp. 30-35) 42,43,45,49,50,54,55,58, 61,62,66,63,69,74,75,76, 87,88, 192,193,194 39,40,41,44,46,48,51,52,57, 60,63,64,67,68,70,71,73,77, 190 47,53,56,59,65,72,78,79,80, 81,82,83,84,85,86, 191,195 Setting Strategic Directions (pp. 35-42) 89,94,98,99,100,102,105, 106,107,108,109,110,123, 124,125,126,127, 199,200,201 95,103,104,111,115,120, 121,122,128,129,130,131, 132,133, 196,197,198 90,91,92,93,96,97,101,112, 113,114,116,117,118,119 The Strategic Marketing Process (pp. 42-50) 134,135,143,144,145,153, 156,157,164,172,173,178, 199,201,205,207,210 136,137,138,139,140,141, 142,150,151,158,159,162, 163,165,166,167,168,170, 175,176,177,179,181,183, 202,203,208,209 146,147,148,149,152,154, 155,160,161,169,171,174, 180,182, 204,206 Video Case: BP (pp. 52-53) 184,185,186 Appendix A (pp. 54-67) Note: Bold numbers indicate short essay questions. 75 CHAPTER 2 DEVELOPING SUCCESSFUL MARKETING AND ORGANIZATIONAL STRATEGIES Test Item Table by Learning Objective and Level of Learning Learning Objectives Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Describe the kinds of organizations that exist and the three levels of strategy in them. 1,7,8,9,10,11,12,13,14, 15,19,21,24,27,28,29,31, 32 2,3,4,5,6,17,20,22,25,26, 30,33,34,35,36,37, 193,195 16,18,23,38, 194 Describe how core values, mission, organizational culture, business, and goals are important to organizations. 42,43,45,49,50,54,55,58, 61,62,66,63,69,74,75,76, 87,88, 192,193,194 39,40,41,44,46,48,51,52, 57,60,63,64,67,68,70,71, 73,77, 184,190 47,53,56,59,65,72,78,79,80, 81,82,83,84,85,86, 191,195 Explain how organizations set strategic directions by assessing where they are now and seek to be in the future. 89,94,98,99,100,102, 105,106,107,108,109, 110,123,124,125,126, 127, 199,200,201 95,103,104,111,115,120, 121,122,128,129,130, 131,132,133,184, 196,197,198 90,91,92,93,96,97,101,112, 113,114,116,117,118,119 Describe the strategic marketing process and its three key phases: planning, implementation, and evaluation. 134,135,143,144,145, 153,156,157 36,137,138,139,140,141, 142,150,151, 202,203 146,147,148,149,152,154, 155, 204 Explain how the marketing mix elements are blended into a cohesive marketing program....
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CH02 - CHAPTER 2 DEVELOPING SUCCESSFUL MARKETING AND...

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