CH03 - CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT Test...

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Unformatted text preview: CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Web 2.0 is All About You! (pp. 69) 1,2 Environmental Scanning (pp. 70-71) 3,4 7,9, 204,205,206 6,8,10,11, 207,208 Social Forces (pp. 71-78) 12,13,14,15,37,38,44, 48,49,54,55,57,58,59, 60,61,62,66,67,75,76 20,21,22,26,27,28,29,30,31,36 , 39,41,43,45,46,47,51,52,53, 56,65,68,69,70,71,72,73,77, 209,210, 211,212,213,214 5,16,17,18,19,23,24,25,32,33, 34,35,40,42,50,63,64,74 Economic Forces (pp. 78-81) 78,82,85,86,89,92, 83,84,87,90,91,97, 215 79,80,81,88,93,94,95,96 Technological Forces (pp. 81-83) 98,103,106,107,109, 110 102, 217 99,100,101,104,105,108,111, 112,113, 216 Competitive Forces (pp. 83-85) 114,116,119,124,128, 131 117,120,123,125,127,129,130, 132,133,134, 219 115,118,121,122,126, 218,220 Regulatory Forces (pp. 86-90) 135,140,141,142,143, 144,145,146,150,151, 152,153,158,159,165, 172,173,174,176,181, 182,183,186,190,191, 196,198 139,147,148,149,154,155,160, 161,162,163,164,166,168,169, 170,171,175,177,178,179,189, 193,195,197,199,200,201,202, 221,222,223,224 136,137,138,156,157,167,180, 184,185,187,188,192,194 Video Case: Geek Squad (pp. 91-93) 202,203 Note: Bold numbers indicate short essay questions. 159 CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT Test Item Table by Learning Objective and Level of Learning Learning Objective Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Explain how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces. 1,3,4 2,7,9,202 ,204,205,206 5,6,8,10,11, 207 Describe how social forces such as demographics and culture can have an impact on marketing strategy. 12,13,14,15,37,38,44,48, 49,54,55,57,58,59,60,61, 62,66,67,75,76 20,21,22,26,27,28,29,30, 31,36,39,41,43,45,46,47, 51,52,53,56,65,68,69,70, 71,72,73,77, 209,210,211, 212,213,214 16,17,18,19,23,24,25, 32,33,34,35,40,42,50, 63,64,74 Discuss how economic forces such as macro- economic conditions and consumer income affect marketing. 78,82,85,86,89,92 83,84,87,90,91,97, 215 79,80,81,88,93,94,95, 96 Describe how technological changes can affect marketing 98,103,106,107,109,110 102, 217 99,100,101,104,105, 108,111,112,113, 208, 216 Discuss the forms of competition that exist in a market and key components of competition. 114,116,119,124,128,131 117,120,123,125,127,129, 130,132,133,134, 219 115,118,121,122,126, 218,220 Explain the major legislation that ensures competition and regulates the elements of the marketing mix....
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This note was uploaded on 02/11/2012 for the course MGMT 000 taught by Professor None during the Spring '11 term at DeVry Fremont.

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CH03 - CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT Test...

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