CH04 - CHAPTER 4 ETHICS AND SOCIAL RESPONSIBILITY IN...

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CHAPTER 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts and Principles) Level 3: Application (Applies Principles) There Is More to Anheuser-Busch than Meets the Palate (pp. 95) 1,5,6, 157 2,3,4,7 Nature and Significance of Marketing Ethics (pp. 96-97) 8,9,10,11,12,13, 159 14,17,19,21,22,23,24,25, 158,160 15,16,18,20 Understanding Ethical Marketing Behavior (pp. 97-104) 30,31,33,36,39,40,43,44, 45,56,61,68,70,72,73,74, 81,88,89,95,96, 162 26,27,28,29,37,38,48,52,55, 57,58,59,60,65,66,67,71,78, 79,82,85,86,87,90,97,98, 161 32,34,35,41,42,46,47,49,50, 51,53,54,62,63,64,69,75,76, 77,80,83,84,91,92,93,94,99, 163 Understanding Social Responsibility in Marketing (pp. 105-109) 100,101,106,107,110, 112,117,118,122,123, 124,126,127,137,141 102,103,105,111,120,125,128, 129,135,136,138,139,140,142, 143,144,145,146,147, 164,165, 168,170,171 104,108,109,113,114,115, 116,119,121,130,131,132, 133,134, 166,167,169 Video Case: Starbucks Corporation: Serving More than Coffee (pp. 111-113) 148,149,150,151,152,153,154, 155,156, 172 Note: Bold numbers indicate short essay questions. 243
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Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Test Item Table by Learning Objective and Level of Learning Learning Objective Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts and Principles) Level 3: Application (Applies Principles) Explain the differences between legal and ethical behavior in marketing. 8,9,10,11,12,13 1,14,17,19,21,22,23,24,25, 157,158 2,15,16,18 Identify factors that influence ethical and unethical marketing decisions. 30,31,33,36,39,40,43, 44,45,56,61,68,70,72, 73,74,81,88,89,95,96, 159,162 26,27,28,29,37,38,48,52,55,57 , 58,59,60,65,66,67,71,78,79,82 , 85,86,87,90,97,98, 160,161 32,34,35,41,42,46,47,49,50,51, 53,54,62,63,64,69,75,76,77, 80,83,84,91,92,93,94,99, 163 Describe the different concepts of social responsibility. 100,101,106,107,110, 112,117,118,122,123, 124,126,127,137,141 5,6,102,103,105,111,120,125, 128,129,135,136,138,139,140, 142,150, 164,165,168 3,4,104,108,109,113,114,115, 119,121,130,131,132,133,134, 166,167,169,170 Recognize unethical and socially irresponsible consumer behavior. 143,144,145,146,147, 171 Note: Bold numbers indicate short essay questions. 244
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CHAPTER 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING MULTIPLE CHOICE QUESTIONS 4-1 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its a. advertising that would suggest its beer is low-carb. b. alcohol awareness and education programs. c. use of American ingredients. d. low price policy. e. use of all of the above. Answer: b Page: 95 LO: 1 LL: 2 AACSB: 2 Rationale: Anheuser-Busch has worked to convince people not to abuse its products. It acts on what it views as an ethical obligation to its customers and the general public with its alcohol awareness and education programs. 4-2 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH APPLICATION Anheuser-Busch's commitment to saving the environment indicates that it would act in accordance with __________, the view that an organization should discover and satisfy the needs of its consumers in a way that provides for society's well-being. a. social responsibility b. the rights of the consumerist c. a generic mission statement d. the marketing concept e. the sales concept Answer: a Page: 95; 105 LO: 3 LL: 3 AACSB: 2 Rationale: Social responsibility means that organizations are part of a larger society and are accountable to that society for their actions. Its massive recycling effort is an example of social responsibility.
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