CH05 - CHAPTER 5 UNDERSTANDING CONSUMER BEHAVIOR Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter

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Unformatted text preview: CHAPTER 5 UNDERSTANDING CONSUMER BEHAVIOR Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Who’s Really Buying that New Car? Just Ask Her! (pp. 115) 1,3,4 2 Consumer Purchase Decision Process and Experience (pp. 116-121) 5,6,7,19,32,35,46,47,56, 65,69,70,71,72 9,12,13,14,22,24,25,26,27 , 28,29,43,44,53,54,55,57, 60,61,73,74, 214,215,216 8,10,11,15,16,17,18,20,21,23, 30,31,33,34,36,37,38,39,40,41, 42,45,48,49,50,51,52,58,59,62, 63,64,66,67,68,75,76,77,78,79, 213,217 Psychological Influences on Consumer Behavior (pp. 122-129) 80,81,88,90,94,95,99,100 , 102,106,108,110,113,116 , 118,120,124,125,127,129 , 130,137,141,145,146,153 , 154,157,162 83,84,85,86,87,89,91,92, 98,101,104,107,115,117, 121,123,132,133,138,142, 143,144,147,148,152,155, 158,159,160,161,165,166, 167,168, 218,219,220,221, 223 82,93,96,97,103,105,109,111, 112,114,119,122,126,128,131, 134,135,136,139,140,149,150, 151,156,163,164, 222 Sociocultural Influences on Consumer Behavior (pp. 130-137) 170,173,177,178,181,182 , 184,187,188,190,198,199 , 201,203,204, 225 169,171,175,176,186,191, 192,193,194,195,200,202, 205,206,207,208,209, 226 172,174,179,180,183,185,189, 196,197,210, 224,227 Video Case: Best Buy (pp. 139-141) 211,212 Note: Bold numbers indicate short essay questions. 51 CHAPTER 5 UNDERSTANDING CONSUMER BEHAVIOR Test Item Table by Learning Objective and Level of Learning Learning Objective Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Describe the stages in the consumer purchase decision process. 5,6,7,19,32,35,46,47 1,3,4,9,12,13,14,22,24, 25,26,27,28,29,43,44, 53,54,55, 214,215 2,8,10,11,15,16,17,18,20,21,23, 30,31,33,34,36,37,38,39,40,41, 42,45,48,49,50,51,52, 213 Distinguish among three variations of the consumer purchase decision process: routine, limited, and extended problem solving. 56,65,69,70,71,72, 216 57,60,61,73,74 58,59,62,63,64,66,67,68,75,76, 77,78,79, 217 Identify major psychological influences on consumer behavior. 80,81,88,90,94,95,99, 100,102,106,108,110, 113,116,118,120,124, 125,127,129,130,137, 141,145,146,153,154, 157,162 83,84,85,86,87,89,91,92, 98,101,104,107,115,117, 121,123,132,133,138,142, 143,144,147,148,152,155, 158,159,160,161,165,166, 167,168, 218,219,220,221, 223 82,93,96,97,103,105,109,111, 112,114,119,122,126,128,131, 134,135,136,139,140,149,150, 151,156,163,164, 222 Identify the major sociocultural influences on consumer behavior....
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This note was uploaded on 02/11/2012 for the course MGMT 000 taught by Professor None during the Spring '11 term at DeVry Fremont.

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CH05 - CHAPTER 5 UNDERSTANDING CONSUMER BEHAVIOR Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter

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