CH07 - CHAPTER 7 UNDERSTANDING AND REACHING GLOBAL...

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Unformatted text preview: CHAPTER 7 UNDERSTANDING AND REACHING GLOBAL CONSUMERS AND MARKETS Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Procter & Gamble is Changing the Face of China (p. 165) 1,2,3 Dynamics of World Trade (pp. 166-169) 5,13,15,16,22,36,39,53,54, 55,56, 215,216 4,7,10,11,12,14,17,18,19,20,21 , 23,24,25,26,27,28,29,30,31,32, 33,34,35,38,42,43,44,46,47,48, 49,50,51,52 6,8,9,37,40,41,45 Marketing In A Borderless Economic World (pp. 170-176) 61,66,73,74,78,79,81,87, 88,89,93,101,103,107,108, 109,111,114,119,121, 222 57,58,59,60,62,64,67,70,71,72, 76,80,82,83,84,85,86,90,91,92, 94,95,96,97,98,99,100,102,105 , 106,113,116,117,118,120,122, 217,219,220,221 63,65,68,69,75,77,104,110,112, 115, 218 A Global Environmental Scan (pp. 177-185) 123,124,129,133,135,136, 139,143,146,147,154,155, 156,158,159,165,167 125,130,132,134,137,138,142, 152,153,157,160,162,164,166, 169,170,171,172,173, 223,224, 225,226,227 126,127,128,131,140,141,144, 145,148,149,150,151,161,163, 168 Global Market-Entry Strategies (pp. 185-188) 174,175,176,178,180,181, 182,187,188,190,191,196, 197,198,199 184,185,186,192,193,194, 200, 228,229,230,231 177,179,183,189,195,201 Crafting a Worldwide Marketing Program (pp. 189-192) 202,205,207,209,211 203,208, 232,233,234 204,206,210,212 Video Case: CNS Breathe Right Strips (pp. 194-195) 213,214 Note: Bold numbers indicate short essay questions. 208 CHAPTER 7 UNDERSTANDING AND REACHING GLOBAL CONSUMERS AND MARKETS Test Item Table by Learning Objective and Level of Learning Learning Objective Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Describe the nature and scope of world trade from a global perspective and its implications for the United States. 5,13,15,16,22,36,53,54, 55,56, 215,216 1,2,3,4,7,10,11,12,14,17,18, 19,20,21,23,24,25,26,27,28, 29,30,31,32,33,34,35,38,42, 43,44,46,47,48,49,50,51,52 6,8,9,37,40,41,45 Identify the major trends that have influenced the landscape of global marketing in the last decade. 61,66,73,74,78,79,81,87, 88,89,93,101,103,107, 108,109,111,114,119,121, 222 57,58,59,60,62,64,67,70,71, 72,76,80,82,83,84,85,86,90, 91,92,94,95,96,97,98,99,100, 102,105,106,113,116,117, 118,120,122, 217,219,220,221 63,65,68,69,75,77,104,110, 112,115, 218 Identify the environmental factors that shape global marketing efforts. 123,124,129,133,135,136 , 139,142,146,147,154,155 , 156,158,159,165,167 125,130,132,134,137,138, 142,152,153,157,160,162, 164,166,169,170,171,172, 173, 223,224,225,226,227 126,127,128,131,140,141, 144,145,148,149,150,151, 161,163,168 Name and describe the alternative approaches companies use to enter global markets....
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This note was uploaded on 02/11/2012 for the course MGMT 000 taught by Professor None during the Spring '11 term at DeVry Fremont.

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CH07 - CHAPTER 7 UNDERSTANDING AND REACHING GLOBAL...

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