CH10 - CHAPTER 10 DEVELOPING NEW PRODUCTS AND SERVICES Test...

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CHAPTER 10 DEVELOPING NEW PRODUCTS AND SERVICES Test Item Table By Major Section of the Chapter and Level of Learning Major Section of the Chapter Level of Learning Level 1: Knowledge (Knows Basic Terms & Facts) Level 2: Comprehension (Understands Concepts & Principles) Level 3: Application (Applies Principles) Apple, Inc. (pp. 253-254) 1,2 The Variations of Products (pp. 254-256) 3,4,5,6,16,18,21,22, 23,24,27,33,34,38 8,9,11,12,13,14,15,28,31,32, 37,39,40, 207,208 7,10,17,19,20,25,26,29,30,35,36 Classifying Consumer and Business Goods (pp. 256-258) 41,42,48,49,51,59,68, 76,77,81,82,84,85,86, 90,93,95, 211 44,45,46,47,53,54,55,56,57, 58,63,64,65,66,67,69,72,73, 80,87,94, 209,212 43,50,52,60,61,62,70,71,74,75, 78,79,83,88,89,91,92,96,97, 210 New Products and Why They Succeed or Fail (pp. 258-266) 105,112,118,133 98,99,102,103,104,108,115, 122,124,125,126,127,132, 134,135,138 ,139,144 , 213,214, 215 100,101,106,107,109,110,111, 113,114,116,117,119,120,121, 123,128,129,130,131,136 ,137 , 140 ,141 ,142 ,143 ,145 The New-Product Process (pp. 266-274) 146,147,148,151,159, 160,163,165,168,169, 10,174,177,183,186, 188,190,193,194,195, 196,197 149,152,155,156,157,162,164, 166,167,171,170,181 ,182,185, 187,198,199,200,201,202,203, 204, 216,217,219,219 150,153,154,158,161,172,173, 175,176,178,179,184,189,191, 192 Video Case: 3M Greptile Grip Golf Glove (pp. 275-277) 205,206, 220,221 Note: Bold numbers indicate short essay questions. Underlined numbers indicate visually enhanced questions. 202
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CHAPTER 10 DEVELOPING NEW PRODUCTS AND SERVICES Test Item Table by Learning Objective and Level of Learning Learning Objective Level of Learning Level 1: Knowledge (Knows Basic Terms and Facts) Level 2: Comprehension (Understands Concepts & Principles) Level 3: Application (Applies Principles) Recognize the various terms that pertain to products and services. 3,4,5,6,16,18,21,22,23, 24,27,33,34,38 1,2,8,9,11,12,13,14,15,28,31, 32,37,39,40, 207,208 7,10,17,19,20,25,26,29,30, 35,36 Identify the ways in which consumer and business goods and services can be classified. 41,42,48,49,51,59,68,76, 77,81,82,84,85,86,90,93, 95, 211 44,45,46,47,53,54,55,56,57, 58,63,64,65,66,67,69,72,73, 80,87, 209,212 43,50,52,60,61,62,70,71, 74,75,78,79,83,88,89,91, 92,94,96,97, 210 Explain the significance of “newness” in new products and services as it relates to the degree of consumer learning involved. 105,112,118 98,99,102,103,104,108,115, 122, 213,214 100,101,106,107,109,110, 111,113,114,116,117,119, 120,121,123 Describe the factors contributing to a product’s or service’s failure. 133 124,125,126,127,132,134,135 , 138 ,139,144 , 215 128,129,130,131,136 ,137 , 140 ,141 ,142 ,143 ,145 Explain the purposes of each step of the new- product process. 146,147,148,151,159,160 , 163,165,168,169,170,174 , 177,183,186,188,190,193 , 194,195,196,197 149,152,155,156,157,162,164 , 166,167,171,180,181 ,182,185 , 187,198,199,200,201,202,203 , 204, 216,217,218,219 150,153,154,158,161,172, 173,175,176,178,179,184, 189,191,192 Note: Bold numbers indicate short essay questions. Underlined numbers indicate visually enhanced questions. 203
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CHAPTER 10 DEVELOPING NEW PRODUCTS AND SERVICES MULTIPLE CHOICE QUESTIONS 10-1 CHAPTER OPENING EXAMPLE: APPLE, INC. COMPREHENSION Business Week’s most innovative company on the globe in 2006 is a. IBM b. Microsoft c. 3M d. Kodak e. Apple Answer: e Page: 253 LO: 1 LL: 2 AACSB: 3 Rationale: Apple, Inc., is rated Business Week’s most innovative company on the globe in 2006. 10-2 CHAPTER OPENING EXAMPLE: APPLE, INC. COMPREHENSION The iPhone came about by a. interviewing its retailers. b. talking to people on the street. c. using Apple’s ideas and existing technologies in new ways. d. developing new markets. e. doing all of the above. Answer: c Page: 253 LO: 1 LL: 2 AACSB: 3 Rationale: Jobs put some Apple engineers to work researching touch screens and got results. Any other company might have come up with a better tablet PC but not Jobs and Apple. His vision: Use Apple’s ideas, its technology, and the 200 new patents in its iPhone. 10-3 PRODUCT KNOWLEDGE A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is a. received in exchange for money alone.
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