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xcom285_appendix_b - XCOM 285 Essentials of Managerial...

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XCOM 285 Essentials of Managerial Communication Axia College Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. What are some audience characteristics you need to consider? What communication channels would be appropriate and why? What would you do to ensure your message is effective? What are some considerations you must keep in mind given the diversity of the audience? Audience-Focused Communication Audience Audience Characteristics Channels of Communication Strategies to Ensure Effective Messages Audience Diversity Considerations Managers Managers need to understand the implications of the data being presented for future decision-making on the subject. Realize that not all upper-management understands technical information. Present information that describes the benefits for the company. Be sure to sound formal and speak about important issues that are internal. This kind of
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