Brand Audit worksheet

Brand Audit worksheet - UGBA 167 Product Management Fall...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Brand Audit Worksheet UGBA 167 Product Management Fall 2010 Chin Brand Audit Worksheet Brand 1. Brand Inventory Brand Portfolio and Target Segment for each Brand Product-Related Attributes Brand Positioning Brand Communications 2. Brand Exploratory 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Brand Audit Worksheet
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: UGBA 167 Product Management Fall 2010 Chin Brand Mental Map Sources of Brand Equity Customer-Based Brand Equity Pyramid 2 Brand Audit Worksheet UGBA 167 Product Management Fall 2010 Chin Recommendations 3...
View Full Document

Page1 / 3

Brand Audit worksheet - UGBA 167 Product Management Fall...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online