Brand Audit worksheet - UGBA 167 Product Management Fall...

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Brand Audit Worksheet UGBA 167 Product Management Fall 2010 Chin Brand Audit Worksheet Brand 1. Brand Inventory Brand Portfolio and Target Segment for each Brand Product-Related Attributes Brand Positioning Brand Communications 2. Brand Exploratory 1
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Brand Audit Worksheet
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Unformatted text preview: UGBA 167 Product Management Fall 2010 Chin Brand Mental Map Sources of Brand Equity Customer-Based Brand Equity Pyramid 2 Brand Audit Worksheet UGBA 167 Product Management Fall 2010 Chin Recommendations 3...
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This note was uploaded on 02/12/2012 for the course UGBA 101A taught by Professor Mccullough during the Spring '08 term at University of California, Berkeley.

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Brand Audit worksheet - UGBA 167 Product Management Fall...

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