class_11_Vizu_positioning _Compatibility Mode_

class_11_Vizu_positioning _Compatibility Mode_ - Corporate...

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Unformatted text preview: Corporate Positioning & Online Brand Advertising C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED September 30, 2010 September 30, 2010 Platform Overview C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Challenges to Effective Brand Advertising: Advertisers face a dizzying array of options Who can actually reach my target audience? How do I know if my advertising is working? Who can actually reach my target audience? How do I know if my advertising is working? How do I improve my advertising? ho will really be a partner? How do I improve my advertising? ho will really be a partner? Who will really be a partner? Who can actually deliver the goods? Who will really be a partner? Who can actually deliver the goods? C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED For advertisers and publishers: The first Real time, Brand Advertising Effectiveness Platform Vizu provides an everyday, scaleable platform for measuring and optimizing ALL campaigns ptimize Value Target Test Measure Optimize di d Vizu Value Proposition: Optimize Brand Lift Audience Incite Ad Catalyst Client Systems (via API) Solutions Reach the right people: Target With the right message and in the ght context: st Client Campaign Mgmt Interface Vizu Ad Intelligence Layer atform right context: Test Measure changes in brand perception Vizu Pla Vizu Brand Lift Metrics Client Campaign Data 3rd Party Data Improve the next interaction Leverage Vizus credibility C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Impression Engine Trusted, independent 3 rd party ONLY methodology that ensures data integrity Real time, Brand Advertising Effectiveness Platform Reach the right people ell smarter uy smarter Attract premium advertisers Produce superior results for clients Lock in and grow business z Sell smarter | Proactively identify valuable consumer groups | And where they live on ur properties z Buy smarter | Identify who can really reach your target | Test pre buy and reconfirm in arket your properties z Sell more | Prove you can reach a market z Buy more effectively | By category: Pet owners, all businesses y non endemic audience | Break into new categories | Create look alike audiences small businesses | By brand orientation: Brand favorable, neutral, detractor | By look alike Advertisers Vizu Ad Effectiveness Platform Publishers Optimize Brand Lift pre campaign, in market, and across campaigns C OPYRIGHT 2010 V IZU C ORPORATION | A LL R IGHTS R ESERVED Real time, Brand Advertising Effectiveness Platform With the right message / in the right context entify what works Attract premium advertisers Produce superior results for clients Lock in and grow business re mpt issues with real...
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class_11_Vizu_positioning _Compatibility Mode_ - Corporate...

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