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Unformatted text preview: UGBA 167 Product Management Fall 2010 Project Zipcar Project Zipcar Project Assignment You are on the project team for Zipcar to add the feature to support automated toll collection devices in each Zipcar where the toll is charged to the Zipcar member that has rented the car. This is a convenient service that has been requested by Zipcar members. This feature is to be rolled out to the major metropolitan areas that have automated toll payment systems. The first test market is the San Francisco Bay Area that has the FasTrak toll collection system for toll roads and bridges. Develop the Strategic Product Plan Executive Summary for the automated toll collection feature for the test market of the San Francisco Bay Area with the FasTrak toll collection system. In the Strategic Product Plan Executive Summary identify the whole product of the Zipcar system and identify the components required for the automated toll collection system, FasTrak. Component parts to consider for the feature are FastTrak system, FasTrak devices, FasTrak accounts, Zipcar accounts, charging of tolls to the correct Zipcar members, and reporting. Are there innovative features that should be added at the same time that will benefit the Zipcar or its Zipcar members? Background Zipcar, Inc. is the world's largest car sharing service with 300,000 members and 6,500 vehicles in urban areas and college campuses in North America and London, England. As a leader in urban transportation, Zipcar offers more than 30 makes and models of selfservice vehicles by the hour or day to city residents and businesses looking for an alternative to high costs and the hassles of owning a car in the city. Current Features of Zipcar 1. Car sharing technology platform. a. Reservations made by mobile phone. Reservation confirmation by text. b. Lock and unlock doors with mobile phone. c. Access is via WAP, Bluetooth, Blackberry, iPhone. d. Wireless unlocking and unlocking with the Zipcard. e. Online reservation. f. Online can add people to her account. g. Online can view invoices and get partner discounts. 2. Insurance to students as young as 18. 3. Gas card to fuel car. 4. Zipcar integrates ridesharing with carsharing through its partnership with Zimride. ...
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- Spring '08