Strategic Product Plan Template

Strategic Product Plan Template - Strategic Product Plan...

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Strategic Product Plan Template UGBA 167 Product Management Haas School of Business Hollis Chin
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Strategic Product Plan Template 1.EXECUTIVE SUMMARY ............................................................................................................................................. 3 1.1.O BJECTIVES .............................................................................................................................................................. 3 1.2.T ARGET C USTOMERS ................................................................................................................................................. 3 1.4.P OSITIONING AND B ENEFITS ........................................................................................................................................ 3 1.5.S ALES AND M ARKETING S TRATEGY .............................................................................................................................. 3 2TARGET CUSTOMERS ................................................................................................................................................ 4 I DENTIFY THE PRIMARY CUSTOMERS , KEY INFLUENCERS , DECISION MAKER , AND ECONOMIC BUYER . D ESCRIBE WHO THEY ARE , THEIR ROLE IN THE BUSINESS , THE PROCESS THEY CURRENTLY USE , HOW THIS PRODUCT WILL CHANGE THEIR LIFE AND ANY OTHER IMPORTANT INFORMATION ABOUT THEIR COMPANY , EXPECTED PLANS , ETC . ................................................................................ 4 I DENTIFY SECONDARY CUSTOMER ( S ). D ESCRIBE WHO THEY ARE , THEIR ROLE IN THE BUSINESS , THE PROCESS THEY CURRENTLY USE , HOW THIS PRODUCT WILL CHANGE THEIR LIFE AND ANY OTHER IMPORTANT INFORMATION ABOUT THEIR COMPANY , EXPECTED PLANS , ETC . ............................................................................................................................................................................... 4 3WHOLE PRODUCT AND POSITIONING ................................................................................................................. 4 3.1B USINESS P ROBLEM AND P RODUCT C ONCEPT ................................................................................................................. 4 3.2W HOLE P RODUCT ....................................................................................................................................................... 4 3.3F EATURES .................................................................................................................................................................. 4 3.4P RODUCT L IFECYCLE ................................................................................................................................................... 5 3.5P OSITIONING AND B ENEFITS ......................................................................................................................................... 5 4MARKET DATA AND COMPETITIVE PRODUCTS .............................................................................................. 5
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Strategic Product Plan Template - Strategic Product Plan...

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