PELLYKW1A6Part One International

PELLYKW1A6Part One International - RUNNING HEADER: Coco's...

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RUNNING HEADER: Coco’s Coco’s Kristina Pelly Indiana Wesleyan University The health and beauty industry carry the type of products that are not typically affected by any sort of recession. Essentially this industry is recession proof. In the heat of the recent recession in 2011, overall makeup sales increased roughly 9.5% (Thau
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2 2011). Beauty sales at retail stores essentially surpass pre-recession levels. During the first six months of 2011, makeup sales in department stores were up nearly 4% over 2008. Likewise, in drugstores, lipstick and mascara sales were up from 7.7% to 6.98% from this time last year (Thau 2011). The company is named Coco’s. Coco’s is a store focusing on health and beauty. Currently Coco’s has about 150 store fronts located throughout the United States and are also in roughly 100 kiosks within department stores across America, such as Macy’s. Coco’s markets to women of all ages and races. We have lines that are developed by
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PELLYKW1A6Part One International - RUNNING HEADER: Coco's...

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