PELLYKW3A6 Project

PELLYKW3A6 Project - RUNNING HEADER: Coco's Coco's Kristina...

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RUNNING HEADER: Coco’s Coco’s Kristina Pelly Indiana Wesleyan University Coco’s is pushing to expand globally because our largest competitor, Sephora, has over 1000 stores all over the world (Yahoo 2011). Our purpose of the international expansion is to increase our customer base because our products cater to women of all
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2 races and ethnicities, there is no reason for us to limit our store to just the United States. Likewise, as stated above, our competition has already expanded globally. It is suggested that Coco’s branch out slowly to make sure this is the best decision for them. The first country Coco’s will reside in would be England. We have chosen England because although it is located in Europe, England is known for fashion and beauty. Coco’s takes pride in helping women look and feel beautiful. This would be a prime location for expansion of the company. In regards to England’s economy, their total unemployment rate is currently 5.3%,
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PELLYKW3A6 Project - RUNNING HEADER: Coco's Coco's Kristina...

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