PELLYKW5A3 ORG PAPER 3

PELLYKW5A3 ORG PAPER 3 - RUNNING HEADER: Blackbaud...

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RUNNING HEADER: Blackbaud Organization Paper 3 Kristina Pelly Indiana Wesleyan University MGT-545 Core Group: MBAO-193 22 August 2011
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Blackbaud According to Cummings and Worley, “organizations are unlikely to undertake transformational change unless significant reasons to do so emerge” (2008); this is absolutely correct, the company that I work for, Blackbaud, has recently had a complete and total change in culture. Throughout this paper, I will evaluate the current organizational and corporate culture of Blackbaud, identify the value models of the organization, and lastly discuss the culture changes within the company internally. As stated earlier, I work for Blackbaud and I sell eTapestry which is a product of Blackbaud. eTapestry is an online donor management and fundraising software, exclusively sold to non-profit (501c3) organizations. I am a Regional Account Executive for the states of Arizona, New Jersey, and New York. My primary job is to position and sell eTapestry as an online solution for all of their fundraising needs. eTapesty is a SaaS solution (software as a service) since it is not installed and online available online and as a mobile application. The mission at Blackbaud is to “Make the world a better place by working with the nonprofit community to improve lives” (Blackbaud, 2011). Blackbaud also takes pride in their values as a company.
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PELLYKW5A3 ORG PAPER 3 - RUNNING HEADER: Blackbaud...

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