PellyKW6A5Final Paper

PellyKW6A5Final Paper - RUNNING HEADER: BLACKBAUD Final...

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RUNNING HEADER: BLACKBAUD Final Paper Kristina Pelly Indiana Wesleyan University MGT-545 Core Group: MBAO-193 29 August 2011
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Blackbaud According to Blackbaud’s Corporate Profile, they are “the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions” (2011). Blackbaud provides products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Blackbaud established itself in 1981, has over 2000 employees in seven countries worldwide. Likewise, we have over 24,000 customers located in 75 countries, with concentrations in North America, Europe and Asia Pacific. Blackbaud is the dominant provider of fund-raising and operations management software to nonprofit organizations. Blackbaud is a well positioned company which will continue to grow in profitability and creating shareholder value and wealth. According to Paul Larson of Morning Star Investor (2010), The Raiser’s Edge which is a customer relationship management software that is tailored to address the needs of non-profits, is Blackbaud’s most popular and profitable product. Blackbaud sells perpetual licenses for its products and then offers customers annual maintenance contracts whereby customers get free access to new versions of the product. Since Blackbaud acquired eTapestry (the division I work for), the firm can deliver relationship management software as a hosted services, accessed over the internet, to both small and large nonprofit organizations that wish to outsource the management of their software. According to Larson and the Morning Star Analytic Team, they expect to see the most growth in revenue to be driven by small nonprofit organizations; thus, leading to projected lower gross margin revenue 2
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Blackbaud from subscription services and also an increase in research and development costs. eTapestry typically works with smaller non-profits, thus eTapestry may be the division of Blackbaud that drives revenue, while the demand for The Raiser’s Edge declines. Blackbaud’s mission is as follows: “Make the world a better place by working with the nonprofit community to improve lives” (Blackbaud, 2011). eTapestry is a software business. The nature of the business is one which has specialized tasks. Blackbaud and eTapestry only work with non-profit (501c3) agencies. Blackbaud also takes pride in their values as a company. The values at Blackbaud are as follows: our people make us great; customers are at the heart of everything we do; we must be good stewards of our resources; innovation drives success; our actions are guided by honesty and integrity; and, service to others makes the world a better place (Blackbaud, 2011). The values and mission statement are two concepts that Blackbaud, as a whole, wants to
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This note was uploaded on 02/12/2012 for the course MBA 551 taught by Professor Smith during the Spring '11 term at Indiana Wesleyan.

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PellyKW6A5Final Paper - RUNNING HEADER: BLACKBAUD Final...

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