12MarketShare - 11 Market Position Share Position Share 1...

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MKT 370 Marketing Math Professor Johanek Market Share (10 pts) Please only go out one figure past the decimal point for market shares. (5 Points) 1. Below are hypothetical sales figures (in millions of dollars) for competing allergy-relief medications. Calculate the market share for each competitor for the years 2010 and 2011, and rank and discuss their relative market shares and market positions over the same period. Competitor ‘10 Sales ‘11 Sales Benadryl 625.0 484.1 Dimetapp 220.4 165.2 Tyenol 2185.6 187.8 Tavist I 1672.8 165.2 Chlor-Trimeton 108.6 88.2 Private-Label 92.4 85.4 Allarest 39.8 548.1 Others 44.0 53.1 Total ‘08 Market Competitor ’10 Market ’11 Market
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Unformatted text preview: 11 Market Position Share Position Share 1 Benadryl ____________ ____ ____________ 2 Dimetapp ____________ ____ ____________ 3 Tylenol ____________ ____ ____________ 4 Tavist I ____________ ____ ____________ 5 Chlor-Trimeton __________ ____ ____________ 6 Private Label ____________ ____ ____________ 7 Others ____________ ____ ____________ 8 Allarest ____________ ____ ____________ (3 Points) 2. Comment on the sales and market share differences of Private Label. What might it be telling you? (2 Points) 3. What was the total % increase in the allergy-relief medication market from 10 to 11?...
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This note was uploaded on 02/12/2012 for the course ECON 101 taught by Professor Xx during the Spring '11 term at Boston Architectural.

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