Personal Branding Communicate Like a Billion Dollar Entrepreneur

Personal Branding Communicate Like a Billion Dollar Entrepreneur

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Personal Branding Communicate Like a Billion-Dollar Entrepreneur Whether you’re running your own show or dream of a business venture, take a hint from Salesforce.com CEO Marc Benioff on entrepreneurial communication. February 22, 2010 By Carmine Gallo Salesforce.com CEO Marc Benioff created a billion-dollar business and started a software revolution from a San Francisco apartment. And he did it by telling great stories. Benioff found success by creating software for salespeople to keep track of their customers and envisioning an entirely new software-delivery model called Software as a Service (SaaS) or "cloud computing." But his ability to communicate his vision to investors, customers and employees was the prime mover of his company's success. "Communication is probably the most essential part of my job," he told me in an interview to promote his book, "Behind the Cloud." Communication was also the most essential part of his personal success. You can apply Benioff's communication strategy to drive your own success. Below are six tips that can help you communicate the vision behind the ultimate brand of all - yourself. Be responsive. Benioff responded to my requests for an interview directly and within 24 hours (despite the fact that he was preparing for a large customer conference). He was also gracious with his time when I contacted him later with follow-up questions and always responded immediately. Responsiveness is a common thread among great business leaders and successful job candidates. Benioff said that by quickly responding
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Personal Branding Communicate Like a Billion Dollar Entrepreneur

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