Chapter 2 - Day 4 - student

Chapter 2 - Day 4 - student - 10 Mistakes That StartUp...

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10 Mistakes That Start-Up  Entrepreneurs Make Going it alone Asking too many people for advice Spending too much time on product development, not  enough on sales Targeting too small a market Entering a market with no distribution partner Overpaying for customers Raising too little capital Raising too much capital Not having a business plan Over-thinking your business plan Rosalind Resnick, The Wall Street Journal, September 2, 2010 http://online.wsj.com/article/SB10001424052748703467004575463460389523660.html?KEYWORDS=Resnick+10+mistakes
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Strategic Alternatives Market Penetration Market Development Product Development Diversification Increase market share among existing customers Attract new customers to existing products Introduce new products into new markets Create new products for present markets
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Exhibit 2.2 Ansoff’s Strategic Opportunity Matrix
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Ansoff’s Strategic  Opportunity Matrix Present Product New Product New Market Market Penetration Market Development Product Development Diversification Present Market Product Market Present Market New Market How will your business grow?
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Portfolio Management – BCG Matrix Stars Cash Cows Problem Children/ Question Mark Dogs Relative Market Share Market Growth Rate A star is a fast-growing market leader.
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This note was uploaded on 02/12/2012 for the course SCM 301 taught by Professor Montabon during the Spring '11 term at Iowa State.

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Chapter 2 - Day 4 - student - 10 Mistakes That StartUp...

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