APPLE SWOT ANALYSIS GROUP5

APPLE SWOT ANALYSIS GROUP5 - S W O T A Special Topics in...

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Unformatted text preview: S W O T A Special Topics in Managerial N Economics A by Group5 L Y S I S Apple Inc. Group members KRIT PINHATAIVOOT 5245803729 5245820329 ITTITANAVATANA TONGTAOW CHANIPA TRINGKAJEE PITCHAYADA 5245871329 WIPASSORN 5245894829 MARCUS FALCK SWOT ANALYSIS STRENGTH(+) I N T E R N A L GLOBALLY RECOGNIZED BRAND EXPERTISING IN DEVELOPING ITS PRODUCTS WEB TECHNOLOGY FOR BRAND AWARENESS AND SALES STRONG R&D BRAND DIFFERENTIATION HIGH CUSTOMER SWITCHING COST STRONG CUSTOMER BASE WEAKNESS(-) VERY SMALL PRODUCT LIFECYCLE LESS MARKET SHARE COMPARED TO A MAJOR COMPETITOR LIMITED AVAILABLE GAMES FOR MAC INTERNET EXPLORER REQUIRED BY A NUMBER OF WEBSITES STEVE JOB DEPENDENCY I N T E R N A L OPPORTUNITY(+) E X T E R N A L GROWTH IN PC & MOBILE INDUSTRIES INCREASES IN WORM&VIRUSES HIGH SALE GROWTH FOR TECHNOLOGICAL PRODUCTS INTERNATIONAL MARKET EXPANSION INCREASING DEMAND FOR ONLINE MUSIC &APPLICATIONS THREAD(-) STRONG COMPETITION IN LAPTOP SEGMENT HIGH PRODUCT SUBSTITUTION EFFECT FAST SWITCHING IN TECHNOLOGY FREE DOWNLOAD CHANNELS IMPACT FROM GLOBAL FINANCIAL CRISIS RESIGNATION OF STEVE JOB E X T E R N A L REFERENCES http://en.wikipedia.org/wiki/History_of_App le_Inc. http://www.ehow.com/facts_6801257_swo t-analysis-apple-company.html http://www.mba- tutorials.com/marketing/273-apple-swotanalysis.html THANK YOU ...
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APPLE SWOT ANALYSIS GROUP5 - S W O T A Special Topics in...

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