Article Chapter 2 - Gerrick King RUID 138000671 Article...

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Gerrick King 02/01/12 RUID: 138000671 Article Review Form Citation: Jocelyn K. Glei, “Is Consumerism Killing Our Creativity?,”Published ?, 02/01/12, Corresponding Chapter in Boon & Kurtz: Chapter 2: Business Ethics and Social Responsibility Article Abstract (1-2 paragraphs summarizing the MAIN IDEA of the article: It turns out that our consumerist impulse stimulates the same part of the brain that fires when we’re on the trail of a great idea. As we go through the trial and error of executing an idea. The consumerist search capitalizes on the same “seeking” part of the brain that fuels the creative rush. Of course, while consumerism can serve as an addictive substitute for the stimulation of creative activity, it offers nowhere near the same reward in the long term. The juice that fuels the seeking system is the neurotransmitter dopamine. The dopamine circuits promote states of eagerness and directed purpose. It's a state humans love to be in. So good does it feel that we
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This note was uploaded on 02/13/2012 for the course ART HISTOR 105 taught by Professor Kenfield during the Spring '11 term at Rutgers.

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