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Unformatted text preview: - Will reject evidence that contradicts their attitudes.- This phenomenom is called Minimization of Cognitive Dissonance.- Cognitive Dissonance: Discomfort generated by lack of consistency. How Attitudes Can Change- The strongest influence on attitude is social environment.- For a child, major influence is parental attitudes; i.e. children are socialized into attitudes.- Socialization = the way people are integrated into society by exposure to the actions and opinions of others.- Therefore changes in attitudes come about through major changes in social environment.- Example: 80% of children prefer same political party as parents. At college this drops of 55%.- Major changes in attitudes occur age 18-25 with college, first job, marriage, etc.- Strongly works against parental influence....
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- Fall '11