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Unformatted text preview: attention and each salesperson to take turns on sales. Unfortunately prettier clerks achieved more sales from gentlemen customers than their male counterparts. A male salesperson could be helping a male customer and be knowledgeable about the product the customer was interested in, however if that male customer spotted the pretty female salesperson, they would be drawn to her instead. So even though it was unethical we devised a proven sales tactic, male salespersons attended women customers and female salespersons attended male customers. Informed consent is important because test subjects need to be informed about what they can expect from an experiment. They also need to know if there is going to be any side effects. If they were not informed something bad could happen and a lawsuit can be filed....
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This note was uploaded on 02/13/2012 for the course PSY 202 taught by Professor Marek during the Spring '11 term at University of Phoenix.
- Spring '11