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Electronic Commerce FINAL_ANS_2

Electronic Commerce FINAL_ANS_2 - Electronic Commerce FINAL...

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Electronic Commerce FINAL 1. Which of the following characterizes e-commerce today? a. Predominance of pure online strategies b. Emphasis on revenue growth vs. profits c. Stronger government regulation d. First mover advantages 2. The following are all unique features of e-commerce technology: 3. E-commerce can be defined as: 4. Intellectual property is: a. the legal exclusive right of the author of a creative work to control the copying of that work. b. tangible works of the mind such as music, books, and videos. c. placement of material into the public domain. d. distinctive symbols, pictures, or words that distinguish and identify the origin of a work or product. 5. B2C e-commerce involves: 6. __________ refers to the other companies operating in the same marketspace selling similar products. a. Competitive advantage b. Competitive environment c. First mover advantage d. Market opportunity 7. A firm’s _________ describes how a firm will produce a superior return on invested capital. 8. Vertical marketplaces: 9. Interactivity made possible by the Web alters industry structure by reducing the threat of substitutes by making enhanced customization of products and services possible. a. True b. False
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