Electronic Commerce FINAL_ANS_2

Electronic Commerce FINAL_ANS_2 - Electronic Commerce FINAL...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Electronic Commerce FINAL 1. Which of the following characterizes e-commerce today? a. Predominance of pure online strategies b. Emphasis on revenue growth vs. profits c. Stronger government regulation d. First mover advantages 2. The following are all unique features of e-commerce technology: a. interactivity, global reach, information asymmetry, personalization/customization. b. universal standards, richness, information density, interactivity. c. information density, universal standards, personalization/customization, sales force-driven. d. local/regional reach, interactivity, richness, personalization/customization. 3. E-commerce can be defined as: a. the use of the Internet and the Web to transact business. b. the digital enablement of transactions and processes within a firm. c. digitally enabled commercial transactions between and among organizations and individuals. d. both (a) and (c) 4. Intellectual property is: a. the legal exclusive right of the author of a creative work to control the copying of that work. b. tangible works of the mind such as music, books, and videos. c. placement of material into the public domain. d. distinctive symbols, pictures, or words that distinguish and identify the origin of a work or product. 5. B2C e-commerce involves: a. businesses selling to businesses over the Web. b. businesses selling to consumers over the Web. c. consumers selling to consumers over the Web. d. all of the above. 6. __________ refers to the other companies operating in the same marketspace selling similar products. a. Competitive advantage b. Competitive environment c. First mover advantage d. Market opportunity 7. A firm’s _________ describes how a firm will produce a superior return on invested capital. a. value proposition b. revenue model c. market strategy d. competitive advantage 8. Vertical marketplaces: a. supply products and services of interest to particular industries. b. sell specific products and services to a wide range of companies in different industries. c. include all users of the Internet. d. none of the above. 9. Interactivity made possible by the Web alters industry structure by reducing the threat of substitutes by making enhanced customization of products and services possible. a. True b. False
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
10. The basic value proposition of community providers is: a. they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. b.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/14/2012 for the course ISOM isom111111 taught by Professor Hong during the Spring '11 term at HKUST.

Page1 / 6

Electronic Commerce FINAL_ANS_2 - Electronic Commerce FINAL...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online