testquestion_2 - E-Commerce: Business. Technology. Society....

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E-Commerce: Business. Technology. Society . 5e (Laudon/Traver) Chapter 1 The Revolution Is Just Beginning 1. Which of the following statements is not true? A) In 2008, the major source of online retail growth was from existing buyers. B) By 2008, 21 million people had created a blog. C) In 2008, the number of households online in the United States exceeded 80%. D) In 2008, on an average day, 112 million people go online. Skill: AACSB: Reflective Thinking 2. In 2008, roughly _____ percent of all U.S. households had broadband cable or DSL access to the Internet. A) 80 B) 70 C) 60 D) 50 Skill: AACSB: Reflective Thinking 3. Which of the following is not a major technology trend in e-commerce? A) Podcasting takes off as a new media format. B) The Internet broadband foundation becomes stronger in households and businesses. C) Computing and networking component prices increase dramatically. D) Wireless Internet connections grow rapidly. Skill: AACSB: Use of IT 4. Which of the following is required for commerce to occur? A) digital enablement B) a transaction across organizational boundaries C) a transaction across individual boundaries D) an exchange of value Skill: AACSB: Reflective Thinking 5. E-commerce can be defined as: A) the use of the Internet and the Web to transact business. B) the use of any Internet technologies in a firm's daily activities C) the digital enablement of transactions and processes within an organization. D) any digitally enabled transactions among individuals and organizations. Skill: AACSB: Reflective Thinking 6. The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of: A) richness. B) ubiquity. C) information density. D) personalization. Skill: AACSB: Reflective Thinking 7. Which of the following are all unique features of e- commerce technology? A) interactivity, global reach, information asymmetry, personalization/customization. B) universal standards, richness, information density, interactivity. C) information density, universal standards, personalization/customization, sales force-driven. D) local/regional reach, interactivity, richness, personalization/customization. Skill: AACSB: Use of IT 8. All of the following e-commerce technology dimensions reduce information costs and raise quality except : A) global reach. B) richness. C) information density. D) interactivity. Skill: AACSB: Use of IT 9. Which of the following is the best definition of transaction costs? A) the cost of changing prices B) the cost of participating in markets C) the cost of finding suitable products D) the cost merchants pay to bring their goods to market Skill: AACSB: Reflective Thinking 10. In 2008, the world's online population was approximately: A) 1.2 million. B) 800 million. C) 1.4 billion.
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This note was uploaded on 02/14/2012 for the course ISOM isom111111 taught by Professor Hong during the Spring '11 term at HKUST.

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testquestion_2 - E-Commerce: Business. Technology. Society....

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