00) Disney Paper Final.docx - Running head The Walt Disney Company Its Diversification Strategy in 2018 The Walt Disney Company Executive Summary The

00) Disney Paper Final.docx - Running head The Walt Disney...

This preview shows page 1 - 6 out of 22 pages.

Running head: The Walt Disney Company: Its Diversification Strategy in 2018
The Walt Disney Company Executive Summary The Walt Disney Company: Its Diversification Strategy in 2018 COURSE: SMGT4408 INSTRUCTOR: G REG S PRINGATE DATE: M ARCH 18, 2020 GROUP NAME:
The Walt Disney Company Table of Contents Introduction 1 Problem Statement 1 Analysis 2 Disney’s Corporate Strategy 2 The Walt Disney Company’s Business Portfolio 2 Business Units Competitive Strengths 4 9-Cell Industry Attractiveness and Business Strength Matrix 6 Strategic Fit and Value Chain 8 Financial Analysis and Operating Performance 9 Issues 10 Alternatives 10 Recommendations 11 Implementation Plan 12 Conclusion 13 Exhibits 14 Exhibit A: Average Weights of Disney’s Industry Attractiveness Assessment 14 Exhibit B: Industry Attractiveness Assessment 14 Exhibit C: Business Units Competitive Strength 15 Exhibit D: 9-Cell Industry Attractiveness/Business Strength Matrix 16 Exhibit E: Strategic Fit and Value Chain 17 Exhibit F: Financial Analysis Charts 18 References 20
The Walt Disney Company Introduction The Walt Disney Company is a broadly diversified media and entertainment company. The company was founded in 1923 by Walt and Roy Disney as the Disney Brothers Studio in Hollywood, California. The Disney brothers created many animated cartoons that blended live- action motion picture photography. After the success of the hit cartoon Oswald the Lucky Rabbit, which was produced for Universal, the Disney brothers found themselves terminated (Thompson, A, 2020, p. C-278). In 1928, things started to turn around, the Disney Brothers Studio and fellow animator, Iwerks created Mickey Mouse character to replace Oswald as the feature character and retained all the rights over Mickey Mouse, and all the subsequent Disney created characters. Later in 1928, Disney created Mickey Mouse’s girlfriend, Minnie Mouse. Following the popularity of Mickey Mouse, Disney created Pluto, Goofy, Donald Duck and Daisy Duck. 1954 became Disney’s greatest achievement, the construction of Disneyland Park in Anaheim, California (Thompson, A, 2020, p. C-278). In 2006, Disney acquired Pixar animations studio and purchased the rights to Oswald the Lucky Rabbit from NBCUniversal. In 2009, Disney bought Marvel Entertainment, and in 2012 it purchased LucasFilm, which is best known as the Star Wars franchise. Fast forward to today, Disney has created a well-diversified company. Disney has business investments in theme parks in the United States, Hong Kong, Shanghai, Tokyo and Paris, along with cruise lines, television networks, interactive game division and retail chain stores (Thompson, A, 2020, p. C-279). Problem Statement Disney is a well-diversified company. However, they have focused much of their attention on the Parks and Resorts business unit and have failed to grow their other business units. Due to 1
The Walt Disney Company Disney ensuring that Parks and Resorts are well-diversified through hotels, parks, resorts and cruise ships, the remaining business units have experienced a decline in operating profits. The

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture