chapter 8 - 1. Discuss SWOT analysis and its components....

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1. Discuss SWOT analysis and its components. Answer: The combined external and internal analyses are called SWOT analysis because it's an analysis of the organization's strengths, weaknesses, opportunities, and threats. Strengths and weaknesses of the organization are evaluated during the internal analysis, while opportunities and threats are determined during the external analysis. After completing the SWOT analysis, managers are ready to formulate appropriate strategies - that is, strategies that (1) exploit an organization's strengths and external opportunities, (2) buffer or protect the organization from external threats, or (3) correct critical weaknesses. 2. Identify and define the four corporate growth strategies . Answer: 1. Concentration: the organization concentrates on its primary line of business and grows by increasing the number of products offered or markets served in this primary business. 2. Vertical integration: the organization attempts to gain control of either its inputs by becoming
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This note was uploaded on 02/14/2012 for the course FINANCE & 101 taught by Professor Mrhoang during the Spring '11 term at Shanghai Normal University.

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