MIS10E_testbank_CH10

MIS10E_testbank_CH10 - Chapter 10 E-Commerce: Digital...

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Chapter 10 E-Commerce: Digital Markets, Digital Goods True-False Questions 1. E-commerce refers to the use of the Internet and the Web to transact business. Answer: True Difficulty: Easy Reference: p. 392 2. Retail consumer e-commerce is currently growing at single-digit rates. Answer: False Difficulty: Easy Reference: p. 392 3. The Internet shrinks information asymmetry. Answer: True Difficulty: Medium Reference: p. 396 4. Information asymmetry exists when one party in a transaction has more information for the transaction than the other party. Answer: True Difficulty: Medium Reference: p. 396 5. Disintermediation provides major benefits to the distributor. Answer: False Difficulty: Medium Reference: p. 397 6. A banner ad opens automatically and does not disappear until the user clicks on it. Answer: False Difficulty: Medium Reference: p. 400 7. An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. Answer: True Difficulty: Medium Reference: p. 403 8. Mobile commerce is the use of wireless devices to conduct e-commerce transactions from any location. Answer: True Difficulty: Easy Reference: p. 404 9. Web sites can gather bountiful detailed information about customer behavior and demographics. Answer: True Difficulty: Easy Reference: p. 405 159
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10. Blogs have had a significant impact on political affairs. Answer: True Difficulty: Easy Reference: p. 407 11. One use of EDI is Web personalization. Answer: False Difficulty: Easy Reference: p. 410 12. Direct goods are not directly involved in the production process. Answer: False Difficulty: Hard Reference: p. 411 13. Automobile manufacturing is an example of a vertical market. Answer: True Difficulty: Medium Reference: p. 412 14. Many third-party Net marketplaces provide vertical markets for a single industry. Answer: True Difficulty: Hard Reference: p. 412 15. Although Internet-enabled cell phones are able to access the Web at anytime and from anyplace, the amount of information that they can actually handle at one time is very limited. Answer: True Difficulty: Medium Reference: p. 415 16. Sophisticated electronic commerce software has capabilities for processing credit card purchases on the Web. Answer: True Difficulty: Easy Reference: p. 416 17. Accumulated balance digital payment systems allow consumers to make instant online payments to merchants and other individuals based stored value in a digital account. Answer: False Difficulty: Medium Reference: p. 416 18. Digital cash can be used for micropayments or larger purchases. Answer: True Difficulty: Medium Reference: p. 417 19. Digital checks are less expensive than credit cards. Answer: True Difficulty: Medium Reference: p. 417 20. Peer-to-peer payment systems are the principal payment systems for electronic commerce. Answer: False Difficulty: Hard Reference: p. 417 160
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Multiple-Choice Questions 21. One of the recent critical challenges facing Major League Baseball was: a. poor coordination between local and national sales channels.
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MIS10E_testbank_CH10 - Chapter 10 E-Commerce: Digital...

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