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Unformatted text preview: However, the cover letters could still be vastly different. If I were applying for the McDonald's job, I would stress my knowledge of its history of providing consistent, quality food around the world, as well as the great importance of upholding the value of the McDonald's name and its stress upon fast, excellent service, its wholesome image, etc. If I were applying for the Burger King job, I might address its status as an innovative competitor in the market and how it values tailoring its products to customer desires ("Have it your way . . ."). The point is that while MY base skills might be the same, I really want to show that I have thought about what the different values of the companies might be, how their products (or work) differ from the norm, and so on. In both cases, the writer would stress aspects of his experience that showed commitment to those values (and ability to achieve those goals)....
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- Fall '08