Developing+a+Strategy

Developing+a+Strategy - Strategy Chart Goals Organizational...

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Unformatted text preview: Strategy Chart Goals Organizational Considerations Constituents, Allies, and Opponents Targets Tactics Notes on Tactics Using the Chart Timelines Sample Strategy Chart The strategy chart is an extremely useful tool for campaign planning. It lends itself both to overall campaign strategy and to the planning of specific events such as a public hearing or an accountability session with an elected official. The chart is valuable as the focal point of a group planning process because it poses the necessary questions in a logical order and moves people through the planning process step by step. In your campaign planning meetings, you should always display the chart prominently on a blackboard or large sheet of paper in the front of the room. Have the following resources on hand to complement the chart: 1. A large map of the area, city or state in which the campaign will take place. There are often critical relationships among issues, groups, neighborhoods, geography, and political districts that can only become apparent when you look at a map. 2. Overlays for the map to show political districts (or use separate district maps). 3. Election returns for relevant races for the last several years. Knowing voting patterns and totals in primaries and general elections is important to understanding the strength of allies and opponents, even if your organization is not involved in electoral work. 4. The Yellow Pages to identify potential constituent and opponent organizations. 5. A list of your own board members and, if you are a coalition, your affiliates by address. 20& Organizing for Social Change Developing a Strategy Someone who knows the major institutions in the area, major employers, banks, corporations public buildings, etc. Next, we outline the information to be filled in and the questions to be considered for each of the five columns of the chart, which is displayed on the next page. Planning and completing the chart in sufficient detail can take several hours. There are five major strategy elements to consider. Each has a column to fill in on the chart. 1. Long-Term, Intermediate, and Short-Term Goals 2. Organizational Considerations 3. Constituents, Allies, and Opponents 4. Targets (who can give you what you want) 5. Tactics At first glance it appears that the chart is a series of lists. What we are unable to show on paper, but what becomes clear when you actually use the chart in planning, is that it is more like a computer spreadsheet. Whenever you change anything in one column, corresponding changes need to be made in the others. For example, adding another goal may require finding a different type of constituent group that would employ another tactic against a new target....
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Developing+a+Strategy - Strategy Chart Goals Organizational...

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