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Unformatted text preview: What was the Southwest strategy? Arenas Differentiators Vehicles Staging How does Southwest pull it off? Groups: Apply the resource based view Tangible:Labor, the exact same flights 737's, it can recruit the same type of pilots. Gates, flexibility, low cost, gates, ticketing system. Intangible: loyal employees, culture/leadership, simplicity , control system. Low costs Capabilities: short flights, very effective. High performance, low costs. HR keep employees happy, HR recruiting, quick turn Intangible is something exist there. Capabilities is more like a Process or system. It takes a lot of resources to buildit. Less congested airport and they are distant....
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This note was uploaded on 02/14/2012 for the course BUSMGT 498 taught by Professor Herdon during the Winter '12 term at BYU.
- Winter '12