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Unformatted text preview: You have more trust, you have further this relationship. Collaborative--->alliance Consistent quality both internationally and locally. Cheap, fast. Is it harder to increase the machine rate? McDonald's brand has a lot of brand value. The consistency comes from the equipment and the relationship. The relationship is the core competence in developing a good company Relationship matters. Contract manager which means everyone can sue them if you want to. . Part 1 less data, part 2 more data. Part3 is the plan. We need to do a SWOT analysis. Start a list filling out the SWOT, and create a two by two matrix while we are collecting the data. Decision making tools....
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- Winter '12