Chapter 4 Lecture

Chapter 4 Lecture - 2/13/11 Mass-Media Research Chapter 4...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
2/13/11 1 Chapter 4 Making Sense of Research on Media Effects and Media Culture Mass-Media Research Chapter #4 Conceptual Perspectives we should use when researching media (e.g., history, ethics) Empirical Research that involves investigating and reporting on actual things in the world Mass-Media Research Chapter #4 Quantitative Data collection, report in quantitative form (e.g., experiment, survey, content analysis) Qualitative Data collection to understand meanings (e.g., history, ethnography, focus groups and depth interviews) Evaluating Research 6 Questions 1. Nature of sample 2. Sample size 3. Design of study 4. Reliability 5. Soundness of analysis 6. Validity Chapter #4
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2/13/11 2 Chicago School Robert Park, John Dewey, Charles Cooley Chapter #4 Role of mass media for community Chicago School Park, Dewey and Cooley’s Findings 1. Popularity of mass media led to new communities. 2. Mass media brought together geographically dispersed individuals. 3. Mass media taught ideas for democracy. Chapter #4 Propaganda Research Harold Lasswell Chapter #4 Role of mass media for persuasion Propaganda Messages designed to change the attitudes and behavior of huge numbers of otherwise disconnected individuals on controversial social (and political) issues. Chapter #4
Background image of page 2
2/13/11 3 Propaganda Research Walter Lippmann 1. Power of the media to create “ideas in our heads” 2. Approach later labeled agenda setting Chapter #4 Propaganda Research Hypodermic-needle model
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/14/2012 for the course ECON 101 taught by Professor Jadsadjfkl during the Spring '11 term at Aquinas.

Page1 / 8

Chapter 4 Lecture - 2/13/11 Mass-Media Research Chapter 4...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online